Freebet

Is a bonus wager given to player by a bookmaker. 

If the bet wins – only the net profit is transfered to the real-money account. While the stake amount of the freebet is not returned.

Why it’s important: 

1. User acquisition: 
   A freebet for registration lowers the entry barrier
 and lets new users try the product without risking their own money; 
    
2. Reactivation and retention: 
   Freebets work well to bring back inactive users
 and as a part of VIP program; 
    
3. Engagement growth: 
   Can be a good motivation to try new bet patterns, for example
 by giving prematch player a live-events only freebet helps player to step out of his
 comfort zone and increase total turnover; 
    
4. Marketing tool: 
   A clear offer as “up to 4000₺ freebet” is easy to get attention with.

May have one or more limitations for it’s use such as: 

1. Min/max odds for a single selection; 
    
2. Min/max number of selections in an accumulator; 
    
3. Min/max total odds for an accumulator; 
    
4. Use only for a specific event; 
    
5. Use only for a specific championship/league/tournament; 
    
6. Limitation by validity period; 
    
7. Limitation to a specific outcome type; Min deposit to apply.